Packaging & Branding for a
New Hair Straightener

Project Prompt

Design the packaging for a new hair straightener that helps build the product's brand language, style, and color palette, under the guidance of the Lead Industrial Designer.

Timeline

Initial design concept due in three months, with follow-up refinements as needed.

Design Prompt

While designing the hair straightener packaging, I was tasked with exploring:

Color options for both packaging and product
Packaging shapes
Unboxing experience
Graphic layouts and designs

Market Research

Researched packaging and marketing strategies of current hair styling tools.

Inspiration

Unique Packaging Forms

Minimalist Graphics

Product Imagery on Package

Product Presentation

Ascent Colors

Concept Sketches

Developed initial ideas through sketches before transitioning to CAD for detailed refinement.

Explored:

Packaging shapes
Stacking configurations
Opening mechanisms
Product presentation

CAD Modeling
& Analysis

Developed four packaging forms using Siemens NX to explore key features before reviewing with the team.

Created
Graphic Nets

Explored various graphic layouts for each packaging form, with manufacturing tabs added by the packaging team after finalizing the design.

Team & Customer Review of Form Options

Created graphic renders of the product and packaging for team review and customer focus groups, leading to the selection of the Octagon form.

Color Exploration

Explored accent color options for both the packaging and product.

Tested each color against black and white bases to evaluate their visual impact and contrast.

Costumer Focus
Group Testing

Created renders of five accent colors for focus group review, which helped guide the team’s final color selection.

Quotes from Manufacturer

Received quotes for five colors, but to manage costs and logistics, the team selected two accent colors for production and switched the interior plastic molds to black, reducing expenses and supply chain complexity.

Brand Name Logo & Product Name

The team collaborated with an external branding agency to select the brand name SOLEXIO and the product name STYLR.

Final Packaging Graphics & Nets

Based on my original layout of the interior and exterior packaging nets, updated versions were made for the Pink and Grey SOLEXIO STYLR.

Final Packaging & Product Renders

Final graphic renders were created using the updated nets to showcase the final design of the product and packaging prior to manufacturing.

Market Launch at Premiere Orlando in 2021

After manufacturing and thorough review, both the Pink and Grey SOLEXIO STYLR options were launched and made available on the market, debuting at Premiere Orlando in 2021.