Beauty Trade Show Collateral
Project Prompt
Design physical and graphic collateral for beauty trade shows to highlight a new hair tool brand and increase brand awareness, in collaboration with the Brand Manager, External Agency, and internal team.
Timeline
Timelines for design concepts varied by production time, submission deadlines, and shipping estimates.
Custom Icon Library for Hair Tool Brand
Developed and distributed a custom icon library based on key product features, enabling multiple contributors to create cohesive brand materials.
Slip Card Design for Hair Straightener
The 4” x 6” slip card featured a product photo by the media agency Empower on the front, with an illustration of the hair straightener and custom brand icons on the back to highlight key product features.
Tri-Fold Brochure Design
Designed a tri-fold brochure to highlight and expand upon the product’s features using quotes from professional stylists, custom brand icons, and imagery.
Enhanced
Booth Graphics
Updated booth graphics, designed by Elevation3D, to enhance product visibility on display shelves and create a selfie station with the brand logo around the illuminated mirrors.
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